Among software developers it is talked about casually at technology conferences and in private meetings, but it is not often discussed among executives who make the purchasing decisions. It is the fact that advanced application tooling is at-once expensive, slow and bloated, but a necessary evil to conduct business as usual for firms developing software. Executives have come to accept there are high costs built-in to owning the the most complete development software on the market, but individual developers and managers know there are advanced and less expensive tooling options available, ones that work seamlessly with IBM WebSphere server packages.

That's the start of a white paper we're developing to demonstrate the power of MyEclipse Blue vs. IBM Rational tooling in a WebSphere environment. This spring the Genuitec marketing team is attending both IBM Impact and IBM Exceptional Web Experience, whereas we'll debut this white paper and talk to why enterprises need to seriously consider why they're using Rational in the first place, especially when millions of dollars can be saved using Genuitec technologies.

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Posted on Feb 22nd 2011